CRM and the Link Between Repeat Guests and Loyal Guest

With the power and evolution of technology, hotels now have insights on more than guest profiles, giving hoteliers a better understanding of guests’ behaviors and preferences. The hoteliers now have the power of looking deeply into consumer characteristics and how they may change with the passing of time. The CRM system can then help to […]

Otellerde Data Kullanımı

Hotech Yazılım Kurucusu Hamdullah Turgut, Otellerde Data kullanımı  ve doğru datanın oluşturulması  hakkında Hotel Linkage Summit Antalya kapsamında katılımcılara bir sunum gerçekleştirdi. Hamdullah Turgut konuşmasına “Yeni nesil kuşağın teknolojinin içinde doğduğunu belirterek bu kitlenin yüzde 80’inin sosyal medya kullandığını ifade etti ve bu kitlenin tatillerini otel ile temasa geçmeden direk kendilerinin planladıklarını ifade etti. Ayrıca […]

Take Your Guest Experience to the Next Level

  Lately, all hotels and hospitality entities in general are very much concerned with guest experience as it reflects in their image, future sales, and  of course eventually profitability. There is the job title “Guest Experience Manager”, basically this person is responsible with meeting and exceeding the guest’s expectations, drive engagement and other financial related tasks. […]

Increase Direct Booking

The online OTA’s such as the big names of Expedia, Priceline or meta-search engines like Kayak and Google Hotel Finder have become crucial to almost all hotels when it comes to advertising, especially during the shoulder seasons. As all of us know using these channels too much is very costly for a hotel, and ideally […]

Guestroom Technology

In the past years, hotel owners and operators started spending more and more on guestroom technology, among other changes some upgrades are taking place in the form of upgrading the existing wireless access, Hospitality Technology reported that 36 percent of hotels were working to increase in-room bandwidth in 2016, adding new HD Tv’s, where guests […]

Mobile Technology in the Hotel Industry

The technology for the mobile industry has been growing rapidly lately, and if you want to exist as a business you need to be active on mobile and social media platforms. The world is at the fingertips of the users, and the hoteliers need to provide them with the appropriate resources if they don’t want […]

3. Turizm Teknolojileri Günü

  Türkiye Bilişim Derneği Antalya Şubesinin düzenlediği ve bu sene üçüncüsü yapılacak olan Turizm Teknoloji Günü, 28 Ekim 2017 günü gerçekleşecek. Desteklemekten mutluluk duyduğumuz ve konaklama  sektörü için çok önemli olduğuna inandığımız bu etkinlik kapsamında “RFM Modelleme ile Gelir Odaklı CRM” başlığı ile Hotech Kullanıcı Deneyimi Müdürü Sayın Berfu Tekbaş da bir konuşma yapacaktır. 3 Aralık 2016 Cumartesi […]

Security Breach in Hospitality

Data breaches are a concern to all kinds of business and industries worldwide, but with the rise of internet, more and more hoteliers are adopting innovations for their guests, making everything more connected as well as more attractive for potential “predators”. According to the 2016 Trustwave Global Security Report, the hospitality industry has the second largest […]

Data Mining in Hospitality

As we all know the hospitality industry is a highly customer centered business and it is gathering large amounts of data daily from their central reservation systems (CRS), property management system (PMS), point-of-sale (POS), and guest loyalty program databases. As you might have expected using data mining efficiently in this field plays a huge role […]

Marketing Personalization for Hospitality Industry

When we are thinking about the topic of “personalization” we can be very sure that across almost all industries management is wondering how to apply it or improve it, this is so due to the high potential that personalization has for any business. Loyalty programs are no longer the best solution, they are an improvement […]

Hangi Turizm?

Turizm Sektörü veya tatil deyince akla ilk gelen; açık büfeleri, büyük havuzları, sayısız bar ve a’la carte restoranları, gece showları, animatörleri olan oteller ve bunun yanında bol güneş, deniz ve kum. Peki gerçekten böyle mi? Şimdilik buraya bir mim (*) koyup ilerleyelim. Kısa adı UNWTO olan  Birleşmiş Milletler Dünya Turizm Örgütü’nün rakamlarına göre, 2015 yılında […]

Overview of 2017 Tourism Technology Trends

This year is quickly coming to the end, welcoming a new year and new opportunities. Technology trends are probably the fastest changing trends out there, having all the innovation and development around us. Tourism technology is also evolving and changing rapidly, let’s take a look at the top trend in tourism technology for 2017.   […]

Housekeeping Technology

On several trends list for 2017 Housekeeping Technology has been popping up. Housekeeping has been one of the last departments that to adopt extensive technology in their daily activities; of course, we are still rather far away from having robots cleaning the hotels but who knows what might happen in the next few years. At […]

Restaurant Technology

As competition in the restaurant Industry is growing at a faster rate than ever, more and more restaurants are recognizing the importance of using technology to not only keep up but also to be ahead of the game. The restaurant business has been a little bit slow in catching up and adapting to the modern […]

Google impact on tourism industry

Over the past few years Google has made some major changes on its search engines as well as some add ons that have impacted the tourism industry, or better yet, on  how people travel to a great extent. What are some of these changes? SERP or search engine results pages – from now on paid […]

Turizmin “e” hali…

Turizmin “e” hali… İş dünyasında hepimiz son yıllarda “e” harfinin ne anlama geldiğini bilir olduk. Bir kelimenin veya bir iş modelinin başına “e” harfi geldi mi, anlıyoruz ki bunun bizim bildiğimiz geleneksel dünya ile alakası yok. Sanal dünyanın, kendini bu kadar gerçek kıldığı bir dünya düzeninde yaşarken, iş modellerinin “e” halleri, profesyoneller dünyasına büyük rahatlık […]

Revenue Management and Hospitality

Revenue Management System and the Hospitality Industry Like any other practices and the systems that started accompanying them, revenue management is also evolving. Moving at a fast pace towards automation and more dynamic smart pricing, we can see how the revenue management department is also constantly searching for solutions that will optimize revenue growth and […]

Intergenerational Tourism

We are all aware that our society is getting older, more than 128 million people in the European Union are aged between 55 and 80 years, representing about 25% of the total population and the current demographic trends in the EU show that the proportion of senior citizens is bound to constantly increase up to […]