Lately, all hotels and hospitality entities in general are very much concerned with guest experience as it reflects in their image, future sales, and of course eventually profitability. There is the job title “Guest Experience Manager”, basically this person is responsible with meeting and exceeding the guest’s expectations, drive engagement and other financial related tasks. Of course, as we are in the 21st century and there a smart way a computer can help and improve this job, we have guest experience management software or GEM, as Hotech company is calling it. This type of software called all kind of data about your guests and manipulates it in a way that allows the hoteliers to increase guest satisfaction and of course increase hotel revenue.
What mobile devices are doing towards guest experience management is feeding information about their owners, this information can be used for personalization and co-creation, offering the guest exactly what they want.