As we all know WOM is one of the most powerful marketing tools. Before, it was just our friends, family and the surrounding environment, but now with technology and social media we have eWOM which reaches to a really wide pool of people, and alternatively ...
Electronic Word of Mouth – eWOM
As we all know nowadays the power has shifted to consumers, people trust people and not marketers and adverts, therefore word of mouth (WOD) has more power than never before. The traditional WOM is defined as the oral form of interpretation ...