As we all know the hospitality industry is a highly customer centered business and it is gathering large amounts of data daily from their central reservation systems (CRS), property management system (PMS), point-of-sale (POS), and guest loyalty program d ...
The Importance of Segmentation
Kotler and Armstrong (2006) explained through their research how important is the task of attracting customers, but more important is actually retaining those customers, since losing a customer means also losing the entire stream of purchases that they wo ...