Social Media and Tourism Social media has had an impact on our daily lives, including the tourism industry. The consumers frequently rely on social networking sites to discover more about their potential holidays, to make decisions and to plan their new trips. We share all our travel experiences, down to the smallest detail, but we […]
As we all know nowadays the power has shifted to consumers, people trust people and not marketers and adverts, therefore word of mouth (WOD) has more power than never before. The traditional WOM is defined as the oral form of interpretation of interpersonal non-commercial communication among friends. With the advancement of the internet and […]
Nowadays there are thousands of companies promising you the perfect PMS for your establishment, especially if that establishment is a hotel. Like choosing anything else that has to do with technology and payment, the decision of choosing the right PMS for you might be time consuming and frankly very stressful. All these companies offering the […]
Looking back at the past years we can see how much technology in tourism has developed enabling the possibilities of offering great services all around the globe. Of course, no computer or technological solution will be able to substitute the care and love that comes from another person, use it properly and it can solve […]
Kotler and Armstrong (2006) explained through their research how important is the task of attracting customers, but more important is actually retaining those customers, since losing a customer means also losing the entire stream of purchases that they would have made over a lifetime. When working in such a competitive industry as tourism, it is […]
As we all know the world is expanding at an amazing fast rate, and due to globalization and technology, people are travelling more than they have ever done in the past. Being aware of this fast rate of development, businesses all over the globe are tapping into this opportunity and they are building tourism related […]
In this blog post I will be talking about the new type of tourists that are taking over the industry, these are millennials. For those of you who might not know who or what are millennials, why are they so important and how can we attract them, stick around and read this post. Who […]
The Importance of Destination Management As we all know by now, the hospitality industry is a highly competitive one, we can clearly see how the nature of this competitive environment is highly dynamic but also how the control and foreseeing market demand is decreasing not only for emerging business but also for established ones. […]
The hospitality industry at its core is all about international markets and people, looking both from the customer perspective and employee perspective. Of course, this aspect can create challenges for both employees, managers and hotel guests from different cultural backgrounds. The issue of intercultural communication is an important factor more and more in the […]
Virtual Reality, the next best tool for the Tourism Industry Virtual Reality Technology is here, and is changing fast. Not only this, but researchers predict devices such as Oculus Rift or the Samsung VR Headset ready to transform several sectors over the coming years, including gaming and cinema. The industry that will make use at […]