Your Customers Are Polygamous! A report done in 2016 shows that almost all the customers cheat on their favorite brand…..this article talks about loyalty programs and steps in reducing those cheating customers. In the current economic situation developing and actually keeping those loyal customers is essential for your business. We all know by now that […]

Sports Tourism – A giant of the Tourism Market One of the very first reasons for traveling was to take part in sport or to watch sporting events. As early as 900 BC the Greeks were traveling to take part in and watch the Ancient Greek Games. Watching tourism evolve over the years, we can […]