Social Media and Tourism Social media has had an impact on our daily lives, including the tourism industry. The consumers frequently rely on social networking sites to discover more about their potential holidays, to make decisions and to plan their new trips. We share all our travel experiences, down to the smallest detail, but we […]
As we all know nowadays the power has shifted to consumers, people trust people and not marketers and adverts, therefore word of mouth (WOD) has more power than never before. The traditional WOM is defined as the oral form of interpretation of interpersonal non-commercial communication among friends. With the advancement of the internet and […]
Nowadays there are thousands of companies promising you the perfect PMS for your establishment, especially if that establishment is a hotel. Like choosing anything else that has to do with technology and payment, the decision of choosing the right PMS for you might be time consuming and frankly very stressful. All these companies offering the […]