Tourism and Technology

Looking back at the past years we can see how much technology in tourism has developed enabling the possibilities of offering great services all around the globe. Of course, no computer or technological solution will be able to substitute the care and love that comes from another person, use it properly and it can solve […]

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The Importance of Segmentation

Kotler and Armstrong (2006) explained through their research how important is the task of attracting customers, but more important is actually retaining those customers, since losing a customer means also losing the entire stream of purchases that they would have made over a lifetime. When working in such a competitive industry as tourism, it is […]

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Responsible Tourism

As we all know the world is expanding at an amazing fast rate, and due to globalization and technology, people are travelling more than they have ever done in the past. Being aware of this fast rate of development, businesses all over the globe are tapping into this opportunity and they are building tourism related […]

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