Social Media and Tourism

Social Media and Tourism Social media has had an impact on our daily lives, including the tourism industry. The consumers frequently rely on social networking sites to discover more about their potential holidays, to make decisions and to plan their new trips. We share all our travel experiences, down to the smallest detail, but we […]

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Electronic Word of Mouth – eWOM

  As we all know nowadays the power has shifted to consumers, people trust people and not marketers and adverts, therefore word of mouth (WOD) has more power than never before. The traditional WOM is defined as the oral form of interpretation of interpersonal non-commercial communication among friends. With the advancement of the internet and […]

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